> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ticketnation.ph/llms.txt
> Use this file to discover all available pages before exploring further.
# Marketing & Email
> Send campaigns, segment audiences, and review results.
Selling tickets doesn't stop at listing the event. These tools help you reach your audience directly.
## Email Campaigns
Design and send email blasts to promote events, share updates, or offer discounts. Send to all subscribers or target attendees of a specific event. Available from the Blasts section of your dashboard or per-event.
## Audience Segments
Create targeted groups based on rules — like "attended my last event" or "lives in Cebu" or "bought VIP before." When you send an email campaign, you pick a segment instead of blasting everyone. Targeted messages get better results because people only see what's relevant to them.
## Email Campaign Results
After sending, see how your campaign performed.
| Metric | What It Tells You |
| -------------------- | ---------------------------------------------------- |
| **Open Rate** | Whether your subject line is working |
| **Click Rate** | Whether your content and offer are compelling |
| **Unsubscribe Rate** | Whether you're sending too often or missing the mark |
## Email History
A complete log of every email sent from your organization — recipient, subject, date, and delivery status. Useful when someone says "I never got an email."
## Community Posts
Share updates, resources, and discussion topics with your event group community. Keep members engaged between events with posts, files, links, and guides.